Leadership • Vision • Innovation

Lorena “Nena” Mondonedo

Founder & Chief Executive Officer

Lorena “Nena” Mondonedo is a visionary entrepreneur and luxury founder building a modern house of brands across beauty, fashion, media, and entertainment. With a passion for creativity and a disciplined approach to growth, she transforms ideas into structured enterprises designed for both influence and longevity. Her leadership blends strategy with refinement — ensuring that each brand reflects clarity, confidence, and intention. Guided by faith and driven by purpose, Nena approaches business as more than expansion. She builds with alignment, leads with conviction, and develops ventures that balance premium quality with meaningful reach. She believes true success is not only measured by growth — but by the lives touched, the confidence restored, and the legacy created along the way. Through thoughtful expansion and founder-led vision, she continues to shape a luxury house built not just for today — but for legacy. Built With Faith. Styled With Authority.